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Monday, June 18, 2007

Terex's (TEX) Mission Statement

Our Purpose

  • To improve the lives of people around the world.

Our Mission

  • To delight our current and future construction, infrastructure, mining, and other customers with value added offerings that exceed their current and future needs.

  • To achieve our mission we must attract the best people by creating a Terex culture that is safe, exciting, creative, fun and embraces continuous improvement.

Our Vision

  • Customer - to be the most customer responsive company in the industry as determined by our customers

  • Financial - to be the most profitable company in the industry as measured by ROIC

  • Team Member - to be the best place to work in the industry as determined by our team members

Source: Terex

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Franklin Resources' (BEN) Mission Statement

Our mission is to be the premier global investment management organization. Guided by our core values and unique perspective, we achieve this mission by offering high quality investment solutions, providing outstanding service and attracting, motivating and retaining talented people.

Our core values reflect what is most important to us as a company.

1. Put clients first. We strive to know and meet our clients' needs, and we fully accept our fiduciary responsibility to protect shareholders' interests.

2. Build relationships. We work to establish enduring relationships with our clients and business partners. We value collaboration and cooperation in our workplaces.

3. Achieve quality results. We value professional excellence and expertise, and we work together to produce consistent, competitive results for our clients.

4. Work with integrity. We speak and act in an honest manner. We believe in being accountable for the impact we have on others.

Source: Franklin Templeton Investments

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Friday, January 19, 2007

Publix's Mission Statement

Our Mission at Publix is to be the premier quality food retailer in the world.To that end we commit to be:
  • Passionately focused on Customer Value,

  • Intolerant of Waste,

  • Dedicated to the Dignity, Value and Employment Security of our Associates,

  • Devoted to the highest standards of stewardship for our Stockholders, and

  • Involved as Responsible Citizens in our Communities.

Source: Publix.com

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Sunday, May 21, 2006

Smith International's (SII) Mission Statement


Our people and technology make us a world leader in drilling tools and services. We work together to constantly improve customer satisfaction, employee opportunity and shareholder value.


Committing ourselves to integrity, we will:

  • Earn the respect, confidence and loyalty of OUR CUSTOMERS by serving them so well that they profit from their association with us.

  • Provide OUR PEOPLE the highest degree of challenge and opportunity so they can realize their ambitions in terms of career, rewards and family security.

  • Fulfill our obligations to OUR INVESTORS to such an extent that they are both proud and eager to share in our enterprise. Be fair to OUR SUPPLIERS and encourage their contributions to our success.

  • Not malign OUR COMPETITORS and gain their respect through our ethical practices. Be good citizens of OUR COMMUNITIES and OUR COUNTRIES.

Source: Smith International

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National Oilwell Varco's (NOV) Mission Statement

National Oilwell Varco utilized a Shared Values Statement.

Integrity: We say what we mean, our actions reflect our words, and we honor our commitments.

Customer Focus: Our customers are our number one priority and we consistently meet or exceed their expectations.

Enthusiasm: We are passionate about our work and take pride in designing quality into the products, services and solutions that we provide.

Stakeholder Value Creation: We employ creativity and initiative in the creation of stakeholder value and are recognized and rewarded for it.

Performance Drives Results: We create our future through our choices and actions today.

Teamwork: We collaborate with our suppliers, our customers and each other to optimize the sum of all individual efforts.

Citizenship: We honor the culture and laws of all areas in which we participate and demonstrate respect for all.

Source: NatOil.com

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Sunoco's (SUN) Mission Statement

Our Purpose is to:
  • Be a source of excellence for our customers;

  • Provide a challenging professional experience for our employees;

  • Be a rewarding investment for our shareholders;

  • Be a respected citizen of community and country.

Our Committment is to:

Profitable Growth

Seeking sustainable, profitable growth by encouraging relentless pursuit of our vision, simplicity of style, speed of action, innovation and leadership in all of our chosen business activities.

Positive Change

Embracing and capitalizing on change, recognizing that every employee must be empowered to stimulate continuous improvement in all aspects of our business.
Enthusiastic CustomersEnhancing our reputation as a company that customers can rely on to deliver products so excellent in their quality, and service so outstanding in its responsiveness, that Sunoco will always be recognized for leadership in the marketplace.

Involved Employees

Striving for a workplace where opportunity, openness, enthusiasm, diversity, teamwork, accountability and a sense of purpose combine to provide a rewarding professional experience that promotes fairness, dignity and respect for all employees.

Confident Shareholders

Managing all parts of our business in a manner that builds value into the investment of all shareholders, confirming their confidence in participating in the ownership of this company.

Responsible Citizenship

Conducting our business with the highest standards of ethics, adherence to the law, and "doing what's right" -- thereby continuing Sunoco's legacy of encouraging a healthy and safe workplace, responsible government, a highly competitive free enterprise system, environmental excellence and community enrichment.

Source: Sunoco USA

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Canadian Natural Resources' (CNQ) Mission Statement

Our Mission Statement

"To develop people to work together to create value for the Company's shareholders by doing it right with fun and integrity."

Our Business Approach

We believe that the paths of exploration and opportunistic acquisition must be followed simultaneously. Further, cost effective exploitation of all these assets will generate superior returns over the long term.

Our business model is built on the premise that if you believe an asset is worth owning, you should own as much as possible. Furthermore, if you control the asset, you can determine the optimal development program that meets the Company's needs and timeframe. Hence, we favor high working interests and high operatorship levels.

Balance is integral to the business approach. We strive to balance commodity mix as well as project completion horizons. This provides reduced volatility in cash flow and a strong inventory of projects for growth in the near, mid and long-term.

Finally, financial discipline is required to be successful over the long-term. This equates to being the low cost producer and to exercising judgment in capital allocation decisions. We have a proven record of managing the balance sheet through the commodity price cycles.

Source: CanadianNatural.com

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Danaher's (DHR) Mission Statement

Danaher utilizes a Core Values statement rather than a traditional mission statement.

The Best Team Wins

Associates are our most valued assets.
We're passionate about retaining, developing and recruiting the best talent available.
Danaher and its associates win because:

  • We are team-oriented with Involvement by all.

  • We seek fact-based, root cause solutions; not blame.

  • We are accountable for results, and we deliver.

  • We are non-political and not bureaucratic.

  • We have high integrity and respect for others.

  • Winning is fun!

Customers Talk, We Listen

Quality First, ALWAYS!
We base our strategic plan on the Voice-of-the-Customer.
Robust, repeatable processes yield superior Quality, Delivery, and Cost that satisfy our customers beyond their expectations.

Continuous Improvement (Kaizen) is Our Way of Life

The Danaher Business System IS our culture.
We aggressively and continuously eliminate waste in every facet of our business processes.

Leading Edge Innovation Defines Our Future

We continuously apply our creativity to the technologies of products, services, and processes.
Out-of-the Box ideas, both large and small, add value to our enterprise.
We accomplish "breakthroughs" through the Policy Deployment process.

We Compete For Shareholders

Profits are important because they attract and retain loyal shareholders.

Source: Danaher.com

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Caremark Rx's (CMX) Mission Statement

Mission Statement

We will be the premier health management solution provider, enabling individuals and plan sponsors to optimize their healthcare investment.

Guiding Values

I C A R E — As a Caremark employee, I am proud to be part of a team of people who share a deep commitment to a core set of values:

INTEGRITY — We are devoted as individuals to ethical practices in all we do and we want our company to represent this value in the marketplace.

CUSTOMER — We always focus on the customer when we consider our business practices or go about our own work.

ACCOUNTABILITY — We hold ourselves accountable for our actions as individuals and we expect our colleagues and management to do the same.

RESULTS — We strive for excellence; we believe the systems and processes we have in place and our commitment to innovation will ensure that we are always a leader in our field.

EMPOWERMENT — We recognize that to be most effective, every employee must feel empowered to participate, communicate and innovate.

Source: Caremark.com

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Lehman Brothers' (LEH) Mission Statement

Our mission is to build unrivaled partnerships
with and value for our clients, through the
knowledge, creativity, and dedication of our people,
leading to superior results for our shareholders.

Source: LehmanBrothers.com

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Saturday, March 04, 2006

Trader Joe's Mission Statement

Our Mission...

At Trader Joe's, our mission is to bring our customers the best food and beverage values and the information to make informed buying decisions. There are more than 2000 unique grocery items in our label, all at honest everyday low prices. We work hard at buying things right: Our buyers travel the world searching for new items and we work with a variety of suppliers who make interesting products for us, many of them exclusive to Trader Joe’s. All our private label products have their own "angle," i.e., vegetarian, Kosher, organic or just plain decadent, and all have minimally processed ingredients.

Source: TraderJoes.com

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Wednesday, November 16, 2005

Kellogg Company's (K) Mission Statement

Kellogg's utilizes a values statement rather than a mission statement. However, their values statement reads like a mission statement.

We Act With Integrity And Show Respect
  • Demonstrate a commitment to integrity and ethics

  • Show respect for and value all individuals for their diverse backgrounds, experience, styles, approaches and ideas

  • Speak positively and supportively about team members when apart

  • Listen to others for understanding

  • Assume positive intent

We Are All Accountable
  • Accept personal accountability for our own actions and results

  • Focus on finding solutions and achieving results, rather than making excuses or placing blame

  • Actively engage in discussions and support decisions once they are made

  • Involve others in decisions and plans that affect them

  • Keep promises and commitments made to others

  • Personally commit to the success and well being of teammates

  • Improve safety and health for employees, and embrace the belief that all injuries are preventable

We Are Passionate About Our Business, Our Brands And Our Food
  • Show pride in our brands and heritage

  • Promote a positive, energizing, optimistic and fun environment

  • Serve our customers and delight our consumers through the quality of our products and services

  • Promote and implement creative and innovative ideas and solutions

  • Aggressively promote and protect our reputation

We Have The Humility And Hunger To Learn
  • Display openness and curiosity to learn from anyone, anywhere

  • Solicit and provide honest feedback without regard to position

  • Personally commit to continuous improvement and are willing to change

  • Admit our mistakes and learn from them

  • Never underestimate our competition

We Strive For Simplicity
  • Stop processes, procedures and activities that slow us down or do not add value

  • Work across organizational boundaries/levels and break down internal barriers

  • Deal with people and issues directly and avoid hidden agendas

  • Prize results over form

We Love Success
  • Achieve results and celebrate when we do

  • Help people to be their best by providing coaching and feedback

  • Work with others as a team to accomplish results and win

  • Have a “can-do” attitude and drive to get the job done

  • Make people feel valued and appreciated

  • Make the tough calls
Source: Kelloggs.com

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Caterpillar's (CAT) Mission Statement


Be the global leader in customer value.

  • Caterpillar will be the leader in providing the best value in machines, engines and support services for customers dedicated to building the world's infrastructure and developing and transporting its resources. We provide the best value to customers.

  • Caterpillar people will increase shareholder value by aggressively pursuing growth and profit opportunities that leverage our engineering, manufacturing, distribution, information management and financial services expertise. We grow profitably.

  • Caterpillar will provide its worldwide workforce with an environment that stimulates diversity, innovation, teamwork, continuous learning and improvement and rewards individual performance. We develop and reward people.

  • Caterpillar is dedicated to improving the quality of life while sustaining the quality of our earth. We encourage social responsibility.
Source: Cat.com

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Saturday, November 12, 2005

Aetna's (AET) Mission Statement

Why We Exist: The Aetna Mission

Aetna is dedicated to helping people achieve health and financial security by providing easy access to safe, cost-effective, high-quality health care and protecting their finances against health-related risks.

Building on our 150-year heritage, Aetna will be a leader cooperating with doctors and hospitals, employers, patients, public officials and others to build a stronger, more effective health care system.

What We Believe In: Our Values

At Aetna, we put the people who use our services at the center of everything we do and live by a core set of values:
  • Integrity

  • Quality Service and Value

  • Excellence and Accountability

  • Employee Engagement
What We Are Trying to Achieve

We seek to achieve superior customer satisfaction through innovative products, comprehensive health and related benefits choices, effective service and easy-to-understand information.

Our goals are:

To give individuals and families affordable coverage choices, helpful service and information so they get the financial protection and health care they need - from prevention through chronic and critical care.
  • To respect and work effectively with doctors and hospitals by establishing efficient processes and providing prompt claims payments and useful information that helps them provide safe, cost-effective, high-quality health care.

  • To provide employers advice, cost-effective benefits choices and programs that improve the health status and productivity of their work forces.

  • To partner with brokers and consultants through responsive service, timely information and attractive commissions so they may effectively advise employers on their benefits choices.

  • To offer employees an engaging and diverse work environment that permits them to satisfy their professional ambitions, take pride in their contributions and share in Aetna's success.

  • To be a leading corporate citizen, improving the quality of life in communities where we live and work.

  • To award shareholders a superior return on their investment in our company.
Source: Aetna.com

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Wednesday, November 09, 2005

A Good Article on Mission and Vision Statements

For those interested, there's a really good article called The Business Vision and Company Mission Statement on the QuickMBA website.

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Thomas Kinkade Company's Mission Statement

Our Vision

"To Share God's Light Everywhere"

Our Mission

To strive to fulfill the Company's Vision through our businesses, our relationships with our suppliers, customers, our community and our employees.

Our Values

It's all about L.I.G.H.T.!


Inspired products and services that extend the Thomas Kinkade Company's Brand and its Message


In all our action and behaviors


Development for all employees and social responsibility to the community

Honoring God

Through a high commitment in excellence, quality and productivity


Inclusion and respect for everyone

Source: ThomasKinkadeCompany.com

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Cingular's Mission Statement

Cingular, a subsidiary of SBC uses a vision and values statement.


To be the most highly regarded wireless company in the world, with a driving focus around best-in-class sales and service.


Customers: We value our customers and treat them with respect, providing friendly, courteous, knowledgeable and prompt service at all touch points. We seek and are driven by our customers' feedback.

Integrity: We operate with unyielding integrity, obeying all laws and adhering to a stringent code of business conduct. We will not tolerate unethical business conduct by our team members.
Performance: We continually raise our performance to exceed customer and shareholder expectations. We strive to be the best wireless company in the world.

Teamwork: We partner with one another—respecting new viewpoints, building trust, enhancing communications, and sharing best practices to deliver world-class products and services.

People: We value our team members and treat them with respect, providing an environment where diverse individuals can develop and are expected to perform to their full potential.

Source: Cingular.com

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Nestle USA's Mission Statement

Nestlé USA utilizes core values rather than the traditional mission statement.

Core Values

Nestlé USA's core values are the principles we want to characterize our culture.


People from all diverse backgrounds are our most important asset and the source of our competitive advantage. We operate in teams where we expect and reward responsible risk taking.


We are dedicated to continuous improvement in the food safety and quality of every product we make and in every activity we perform.


Our strong brands ensure the continuity of our growth and profitability. Their support is every associate's responsibility.


Our reason for being is to understand, anticipate and best fulfill our consumers' needs.


We appreciate and support the critical role our customers play in getting our brands to the consumer while working closely together to achieve mutual value.


Exceed total Company High Performance Targets (HPT's) for RIG, Organic Growth and EBITA.

Source: NestléUSA.com

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