Kellogg Company's (K) Mission Statement

Kellogg's utilizes a values statement rather than a mission statement. However, their values statement reads like a mission statement.

We Act With Integrity And Show Respect

• Demonstrate a commitment to integrity and ethics


• Show respect for and value all individuals for their diverse backgrounds, experience, styles, approaches and ideas


• Speak positively and supportively about team members when apart


• Listen to others for understanding


• Assume positive intent

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We Are All Accountable

• Accept personal accountability for our own actions and results


• Focus on finding solutions and achieving results, rather than making excuses or placing blame


• Actively engage in discussions and support decisions once they are made


• Involve others in decisions and plans that affect them


• Keep promises and commitments made to others


• Personally commit to the success and well being of teammates


• Improve safety and health for employees, and embrace the belief that all injuries are preventable

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We Are Passionate About Our Business, Our Brands And Our Food

• Show pride in our brands and heritage


• Promote a positive, energizing, optimistic and fun environment


• Serve our customers and delight our consumers through the quality of our products and services


• Promote and implement creative and innovative ideas and solutions


• Aggressively promote and protect our reputation

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We Have The Humility And Hunger To Learn

• Display openness and curiosity to learn from anyone, anywhere


• Solicit and provide honest feedback without regard to position


• Personally commit to continuous improvement and are willing to change


• Admit our mistakes and learn from them


• Never underestimate our competition

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We Strive For Simplicity

• Stop processes, procedures and activities that slow us down or do not add value


• Work across organizational boundaries/levels and break down internal barriers


• Deal with people and issues directly and avoid hidden agendas


• Prize results over form

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We Love Success

• Achieve results and celebrate when we do


• Help people to be their best by providing coaching and feedback


• Work with others as a team to accomplish results and win


• Have a “can-do” attitude and drive to get the job done


• Make people feel valued and appreciated


• Make the tough calls

Source: Kelloggs.com

Tags: Kellogg Company, Kellogg's, Kelloggs, K, Mission Statement, Mission Statements, Values

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